AI-styled
Knitted jumper
Weekend · 3 pieces
AI personal stylist · Coming soon to iOS and Android
The stylist that knows your wardrobe and shops pre-loved
Swipe to find your style, photograph your clothes, and let Aura build complete outfits from what you own, plus pre-loved finds that go with it.
Drag a card to try it
Most wardrobes are full of clothes and short on outfits. Aura learns your taste, knows what you own, shops pre-loved for what's missing, and styles you for wherever you're going next.
Shirt Linen Ivory Relaxed fit
Added to your wardrobe
Photograph it. Aura does the rest.
Snap the front, back and label. Aura works out the category, colours, fabric, fit and style, and reads the brand and size from the label.
Details filled in by Aura
- Category
- Tops Shirt
- Colour
- Ivory, neutral tone
- Fabric
- Linen
- Fit
- Relaxed Worth a look Checked
- Style
- Minimalist
- Seasons
- Spring, summer
- Size
- M read from the label
- Add one piece, or up to 12 at once
- Anything Aura is unsure of is flagged for you to check
- Every detail stays editable, and your edits stick
Tell Aura where you're going. It styles the whole look.
Describe the occasion in your own words and get a complete outfit in seconds, from your wardrobe, the pre-loved shop, or both.
Smart casual outfit for a work event in summer
Pieces you already own are marked Yours, and Aura fills any gaps with pre-loved pieces that suit the look. Tap the arrows on any piece to try the next best option.
Yours 
Pre-loved 
Yours 
Yours Ask Aura
A stylist's second opinion on any outfit, naming your actual pieces and colours.
Does this work for the office party?
Yes. Your ivory linen shirt keeps it cool for summer, and the navy trousers make it work-ready. Going on for drinks after? Swap in stone chinos.
Stone chinos
What goes with this?
Photograph any single piece, even one you've just spotted in a shop, and see what pairs with it.
Photos used for search are never stored
Pre-loved finds, styled before you buy
Aura is your stylist on the resale rail as well as in your wardrobe. It picks pre-loved pieces that work with the clothes you already own, and shows you what you'd wear a find with before you buy it.
- Curated from brands you know, in very good or excellent condition
- Plus pieces listed by members, straight from their wardrobes
- Selling something on? List it from your wardrobe in a few taps
Charcoal blazer £48
What you'd wear it with
-
Yours Ivory linen shirt - Yours Tan suede loafers
-
Yours Almond leather tote
This works. The charcoal blazer smartens your ivory linen shirt for the office, and your tan loafers keep it easy at the weekend.
Shop by occasion, not keywords
Tell Aura where you're going and when, and search finds pre-loved pieces that fit the brief. Turn on My size to see only what fits you.
Occasion ideas include date night, wedding guest, beach holiday, smart work outfit and festival.
Your Style DNA, sharpened with every swipe
No quiz. Aura learns from every like and pass, picking up the colours, fits and styles you love, and keeps up as your taste changes.
- Shapes your Explore deck, search results and outfits
- Notices colours, patterns, fits and how dressy you like to go
- Recent swipes count most, so it keeps up with you
Your Style DNA
Colours you reach for
How dressy
RelaxedSmart casualDressed up
Example profile
Share your looks. Shop each other's wardrobes.
Post outfits from your own wardrobe to Explore. Love a piece in someone's look? Ask if it's for sale, or buy pre-loved from members and a curated shop.
Pieces you asked about
-
Brown wool coat -
Knitted polo Waiting
Sell from your wardrobe
Almond leather tote
Your price£45
New with tags Very good Good
Your wardrobe stays private. Only the looks you choose to share are ever seen, and you can unshare any time.
For investors
Personal styling, built on the wardrobe people already own
Aura connects discovery, the digital wardrobe and a pre-loved marketplace, so every swipe, outfit and listing makes the next recommendation better.
Taste that compounds
Every like, pass and heart sharpens Style DNA, which personalises Explore, search and every outfit Aura builds.
Useful from day one
Aura styles what people already own, then fills the gaps with pre-loved pieces that genuinely go with it.
Circular by design
A curated pre-loved shop and a member marketplace, with listings made straight from the digital wardrobe.
Discovery that grows
Members' shared looks flow into other people's Explore decks, credited to the people who made them.
Questions, answered
Everything you might want to know before Aura arrives.
Aura is on its way to iPhone and Android. Join the waitlist and we'll let you know as soon as early access opens.
No. Explore, search, photo matching and the Outfit Builder all work with the Aura shop. Adding your wardrobe unlocks outfits built from what you already own.
Two places: a curated selection of pre-loved fashion from brands you know, in very good or excellent condition, and pieces listed by Aura members. Aura styles them around what you already own, so you can see what you'd wear a piece with before you buy it.
It's how Aura reads the brand, size and fabric, so it helps. If a piece has no label, just say so and add those details yourself.
Change it. Every detail can be edited, anything Aura is unsure about is flagged for you to check, and your corrections always stick.
Only you. Other members see the looks you choose to share and the pieces you list for sale, and Aura shows you exactly what will be visible before anything goes live.
List a piece straight from your wardrobe with its photos and details already filled in, and buy from other members or the curated pre-loved shop. The marketplace launches in beta.
Be first to try Aura
Join the waitlist for early access. Investors and press, choose your option and leave us a note.
You're on the list
We'll email you as soon as early access opens.